Client / Project

Hoka /
Miscellaneous Projects

Agency

Contributions

James Politi on behalf of
CANVAS United

09/2023 - 06/2025

Graphic Design
Video Editing
Motion Design
VFX

About

These social deliverables showcase full post production executed within existing HOKA brand systems, adapting visual identities for vertical platforms and social formats. Responsibilities included editing, motion graphics, color, sound, and VFX for fast, platform-native storytelling.

Mafate X / Q&A

HOKA launched the Mafate X under its internal campaign theme “FAR OUT,” driven by a stripped-back visual identity that leaned heavily into courier type, bold orange and black, utilitarian iconography, grids, and geographic coordinates. Following this direction, I edited, designed, and animated all elements for a Q&A video featuring Jared Smith, Senior Product Line Manager at HOKA. The goal was to build a visual language that felt off-the-grid, technical, and exploratory while injecting subtle humor and personality.

Watch full video here.

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Layered photos aligned to Mafate X for a locked logo effect

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Rack focus style graphic with grids and logo

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Stylized food emojis sorted and animated on a grid

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Highlighting pizza and taco treads

The Fly Report / NYFW Edition

For a New York Fashion Week edition of HOKA’s social series The Fly Report, the brand partnered with Jess Xu and Cjay Syre to explore the role fashion and comfort play in their personal style. I served as one of several cameras documenting their walk-and-talk conversations through the city, then edited, designed, and animated the final video. The goal was to merge the energy of NYFW with the practicality of HOKA footwear in a playful, social-first format.

Watch full video here.

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Matched typography and tracked camera to rename East Broadway Station

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Teleported Cjay by way of tree

Run Club Spotlights / Comedor Run Club

For HOKA’s Run Club Spotlights series, I edited and built motion graphics for the episode featuring Comedor Run Club in Austin, Texas. The series focused on local run communities and what sets each one apart, both culturally and visually. My role covered the full post production pipeline including edit, sound, color, motion graphics, and VFX.

Watch full video here.